Summary: Los Angeles, CA - ELAVI, woman-owned healthy snack brand launches their Chocolate Fudge cashew butter dessert spread in select Costco SoCal locations to introduce a healthier alternative to Nutella that is 20x less sugar, dairy free, and void of palm oil. The ELAVI founders hustled to execute an unprecedented partnership in just 6 months, on a mission to help consumers cut sugar, but keep the indulgence.
Fun facts:
- Founder/CEO Michelle Razavi cold pitched a Costco executive over email to get their attention
- After successfully executing a Summer pop-up in 2023 as proof of concept that Costco members want low sugar, plant-based desserts, the buyers invited ELAVI to be officially sold on shelves in early 2024
- ELAVI is founded by Michelle & Nikki, fitness trainers and corporate professionals who struggled finding low sugar, gut-friendly indulgent snacks void of dairy, sugar alcohols, refined sugars, and artificial ingredients and created cashew butter dessert spreads to indulge without feeling sick or lethargic. Their innovative blue and pink flavors have gone viral on TikTok and Instagram, delighting customers with their vibrant natural colors from superfoods.
- Compared to the leading brand (Nutella), ELAVI is 20x less added sugar (clocking in <1g of sugar), dairy free, and void of palm oil - making it accessible for consumers who are vegan, lactose-intolerant, diabetic, or just trying to reduce their sugar intake.
Launch details:
- Available in 15 Costco warehouses in the SoCal region spanning from San Luis Obispo to Orange County, locations here
- ELAVI is selling their “Chocolate Fudge” cashew butter dessert spread in a Limited Time Offer 2 pack unit selling for $14.99 (Costco members can get 2 for the price of 1 at select locations, while supplies last).